Month: July 2026

Your company found the perfect new space in the Fox Valley. Maybe it is a larger office on College Avenue, a warehouse closer to I-41, or a storefront with better visibility in downtown Appleton. The lease is signed, and the move is on the calendar. Now comes a step that many business owners overlook until the last minute: telling everyone about it.

A well-planned office relocation announcement protects your customer relationships, keeps your employees in the loop, and even generates some positive buzz. Here is how to handle it like a professional.

Start With Your Team

Your employees should hear the news before anyone else. Nothing damages trust faster than a staff member learning about a company move from a customer or a social media post. Call an all-hands meeting (or a video call if your team is spread across locations) and share the key details: the new address, the projected move date, and what it means for their daily routines.

Be specific. Will parking change? Is the commute longer for some people? Will there be a temporary work-from-home period during the transition? Address these questions directly. Employees who feel informed are far more likely to stay positive and help the move go smoothly.

Notify Your Customers Early

Give your customers at least 4 to 6 weeks’ notice. For businesses in Appleton, Neenah, Menasha, or the broader Fox Cities, your customer base is often local and loyal. They want to know they can still find you.

Send a personalized email or letter that includes your new address, your expected last day at the old location, and the date you will be open at the new spot. If there are any expected service interruptions during the transition, be honest about it. Customers respect transparency far more than finding a locked door with no explanation.

Pro Tip: Include a small map or a Google Maps link in your announcement. Even longtime customers may not recognize the new address right away, especially if you are moving from one side of Appleton to another.

Update Your Online Presence

This is where many businesses drop the ball. Your Google Business Profile, website, social media pages, Yelp listing, and any online directories need to reflect your new address the moment you open at the new location. Outdated information sends customers to your old space and hurts your search engine visibility.

Make a checklist of every platform where your address appears. That includes the Wisconsin Department of Financial Institutions if your business is registered there, your bank, your insurance provider, and any industry-specific directories. Updating these in batches the week before your move saves headaches down the line.

Use the Move as a Marketing Moment

A business relocation is actually a great story. Share behind-the-scenes photos of the new space on your social media channels. Post a countdown to opening day. If you are a retail business, consider hosting a grand re-opening event with discounts or giveaways to draw foot traffic to the new location.

Local Fox Valley media outlets, community Facebook groups, and Appleton neighborhood newsletters are all worth reaching out to. A short press release about your move, why you chose the new location, and what it means for your customers can earn free coverage that paid ads cannot match.

Pro Tip: Update your voicemail and email signature with your new address at least two weeks before the move. These small touchpoints catch people who might miss your formal announcement.

Coordinate the Physical Move

While you handle the communication side, make sure the logistics are covered. A professional commercial moving team handles the packing, transport, and setup of office furniture, equipment, and inventory. If you need temporary storage during the transition, warehousing solutions keep your assets safe without cluttering your new or old space.

Make Your Business Move a Success

Schroeder Moving has been Wisconsin’s trusted partner for commercial relocations since 1947. From Appleton to New Berlin and everywhere in between, we handle every detail of your business move. Request a free quote and let us help your company settle into its next chapter.

You have spent weeks packing boxes, labeling rooms, and sorting through years of accumulated stuff. Now the truck is scheduled, the coffee maker is the last thing you plan to unplug, and tomorrow is the big day. Moving day itself is where all that preparation either pays off or falls apart. Here is a step-by-step playbook to keep your Milwaukee household move running smoothly from sunrise to the moment you collapse on the couch in your new home.

The Night Before: Final Prep

Set out the clothes everyone will wear on moving day. Charge every phone and tablet. Pack a “first night” bag for each family member with pajamas, toothbrushes, a change of clothes, and any medications. This bag rides with you in the car, not on the truck.

Walk through every room one last time. Check closet shelves, the garage rafters, and that cabinet above the refrigerator that nobody ever opens. It is remarkable how often things get left behind in spots you rarely think about.

Morning: Before the Movers Arrive

Wake up early. Eat a real breakfast because grabbing a drive-through meal on a chaotic morning rarely works out. Strip all the beds and add the sheets to your laundry bags. 

Disconnect the washer and dryer if the movers are not handling that.

If you live in a neighborhood with tight parking, like Bay View, the East Side, or Walker’s Point, make sure the moving truck has a clear spot to park. Talk to your neighbors ahead of time or arrange temporary no-parking signs through the city.

Pro Tip: Keep a small cooler stocked with water, juice boxes, and snacks near the front door. Moving crews work hard, and having cold drinks ready is a simple gesture that goes a long way. It also keeps your family fueled without needing to hunt for a nearby gas station.

Mid-Morning: Loading Begins

When the crew arrives, do a quick walk-through together. Point out fragile items, anything that needs special handling, and which boxes are marked for specific rooms. If you are using Schroeder Moving’s household moving services, our team handles the heavy lifting, but clear communication up front saves time and prevents mistakes.

Keep kids and pets out of the loading zone. Designate a safe room or arrange for a friend or family member to watch them during the busiest hours. A toddler wandering near a ramp while furniture is being loaded is a safety hazard nobody needs.

Afternoon: The Drive and Unloading

Before leaving your old home, do one last sweep. Check the basement, the attic, every bathroom, closet, and the backyard shed. Lock all the doors and windows. If you are renting, take photos of every room as proof of the condition you left it in.

At your new home, arrive ahead of the truck if possible. Unlock all the doors, turn on the AC or heat depending on the season, and tape room labels to doorways so the crew knows exactly where each box belongs. A simple sign reading “Kids’ Room” on a bedroom door saves a dozen questions.

Pro Tip: Bring a basic toolkit with you on moving day. You will need a screwdriver, pliers, a utility knife for opening boxes, and a tape measure. Do not pack these on the truck where you cannot reach them.

Evening: Settling In

You do not need to unpack everything tonight. Focus on the essentials: set up beds, locate the bathroom box (towels, soap, toilet paper), and find the kitchen basics so you can make coffee in the morning. Everything else can wait.

Order dinner from a local spot near your new neighborhood. If you have landed in Waukesha, Greenfield, or New Berlin, there are plenty of options within a short drive. Let yourself relax. You earned it.

Your Milwaukee Move, Handled Right

Schroeder Moving has been helping Wisconsin families through moving day for over 75 years. From packing to unloading, our residential moving team takes the chaos out of the equation. Get a free quote and let us handle the heavy lifting.