The Schroeder story

Schroeder Moving: A Legacy of Excellence Since 1917

Founded in 1917 as Steinhauer Transfer Co., Schroeder Moving began as a modest Midwestern transfer and storage business. In 1948, Harold E. Schroeder acquired the company, ushering in a new era of growth and innovation. That same year, Schroeder became one of the earliest members of United Van Lines—now recognized as America’s #1 Corporate Mover.

As a longstanding agent and stakeholder of United Van Lines, Schroeder Moving has grown significantly through strategic acquisitions, establishing itself as one of Wisconsin’s largest and most trusted moving companies.

Under the leadership of John E. Schroeder, the company expanded further by acquiring Boulevard Mayflower—one of the most iconic names in the moving industry. This acquisition was made possible through UniGroup, the parent company of both United Van Lines and Mayflower Transit.

Today, with the third generation of the Schroeder family actively involved, Schroeder Moving continues its unwavering commitment to delivering exceptional moving services. Built on a foundation of integrity, innovation, and customer care, the company’s legacy ensures a bright future for generations to come.

At Schroeder Moving, we’ve been moving more than just belongings—we’ve been moving lives, dreams, and hopes across Wisconsin and beyond. With over three decades of industry experience, our journey began with a simple yet powerful vision: to bring peace of mind to every customer by making their moving experience seamless and stress-free.

As agents of United Van Lines and Mayflower Transit, we combine local expertise with the reliability of two of the most trusted names in the moving industry. This partnership allows us to operate both under van line authority and independently, offering flexibility and a personal touch that sets us apart. Whether transporting special products or handling household shipments, we approach every move with the same dedication and attention to detail.

Our core mission is simple: Provide Peace of Mind. This guiding principle drives everything we do—from the initial consultation to the final delivery. Our niche, Delivering Customized High-Touch Services, ensures that each client receives a tailored experience that meets their unique needs and exceeds expectations.

At the heart of our company are our values:

  • Team Player: We believe in the power of collaboration, working together to achieve the best outcomes for our clients.
  • Dependable: Our clients count on us, and we deliver on our promises every time.
  • Eager to Do More: We go above and beyond, always looking for ways to improve and innovate.
  • Humbly Confident: With a wealth of experience under our belt, we approach every challenge with confidence and humility.
  • Does the Right Thing: Integrity is at the core of our operations; we are committed to ethical practices and doing what is right.