Relocating a business office can be unsettling if you rely on the flow of local clients to maintain profitability. However, taking the proper steps to ensure everyone knows the business is relocating will make a considerable difference. Take a look at a few ways to inform the public when you are facing an office move.
1. Post an Update On Your Company Website
As of 2021, research published by Cision found that around 76 percent of today’s customers will look for a company’s website online before visiting in person. Therefore, posting your relocation plans on your company website is one of the fastest ways to get the word out that the office is moving. It is a good idea to add a note to your home page that tells customers where to find you. Additionally, it is a good idea to post these notifications at least a few weeks before you plan to move.
2. Draft a Notice to Give to Suppliers, Vendors, and Affiliates
While alerting your everyday customers and clients is a top priority, it will also be essential to notify others associated with business operations. You should notify office suppliers, vendors, investors, and other affiliates well before the upcoming relocation. Draft a detailed notice to mail or email to any outside entities that play a role in business operations.
3. Send Out an Email to All Your Subscribers
If you have an email list associated with your business, this offers a direct line of communication to at least a portion of your client base. If you have a company newsletter, share the news about the move in the newsletter. However, drafting an email specifically to disclose the word about the move can be helpful to ensure the information is received. Also, remember that emails with a personalized subject line are more likely to be opened by the recipient and read.
4. Get an Announcement in Local Media
Digital communications are no doubt effective today when sharing news about your business. However, there will always be those customers that are more in tune with traditional news and media sources. To ensure this audience is not isolated from the news that the business is relocating, be sure to get an announcement in the local media. For example, you could contact the local newspaper to post an announcement. Or, consider buying ad space on the local radio station.
5. Post Signs at Your Physical Office and Future Office
Lastly, consider the importance of posting signage at both office locations. All clients stopping for services at the existing office will see the notification. However, it can also be helpful to post signs at the new office to let passersby know that your business will soon be operating at the location.
Need Help with Your Office Move?
When you need time to focus on your business during the move, trusting the logistics to professionals is a good idea. That’s where we can help with experienced relocation coordination and support throughout the process. Contact us to request a quote for your upcoming move.